Antebellum To Bypass Theaters And Go Straight To PVOD


Antebellum, the time-bending horror thriller starring Janelle Monae, is now skipping theaters in North America and can debut as a Premium Video On Demand (PVOD) launch on September 18, it was introduced right this moment by Lionsgate.

The film, which is able to nonetheless open theatrically in “choose” worldwide markets, was initially scheduled to come back out final April, however was bumped by the preliminary onslaught of the coronavirus pandemic to August 21 earlier than being taken off the calendar final month.

With COVID-19 nonetheless raging unchecked by means of a lot of america, Lionsgate apparently assumed it was higher to get the movie out to as broad an viewers as doable by means of PVOD platforms as an alternative of ready to evaluate the state of film theaters this fall.

Written and directed by Gerard Bush and Christopher Renz, who’re making their function debut after working in promoting for social justice, Antebellum stars Monae as a profitable writer who “finds herself trapped in a horrifying actuality that forces her to confront the previous, current and future,” in response to an official synopsis.

The story appears to ship Monae’s character on a journey into the previous, the place she finds herself trapped within the American South of the slavery period. Lionsgate might have deduced that the movie’s themes and imagery are too well timed to attend out any extra important delays as nicely. The film additionally stars Eric Lange, Jena Malone, Jack Huston, Kiersey Clemons, Gabourey Sidibe and others.

Lionsgate Movement Image Group chairman Joe Drake mentioned, “Whereas the theatrical expertise will at all times be the center of our enterprise, we’re thrilled that we’re in a position to seize the chance to match Gerard and Chris’s pressing and fast movie with a launch technique befitting this second of extraordinary change,” mentioned Drake. “Gerard and Chris are storytellers whose work beats with authenticity – not solely will this movie entertain and thrill audiences worldwide, however spark a dialogue about our present world.”

Gerard Bush and Christopher Renz added, “Whereas we designed Antebellum to be consumed as a communal expertise within the theater, we’re thrilled by the distinctive alternative we have now to pivot to a unique type of communal second in our tradition.”

The pair continued, “As we face the realities of systemic racism in our nation, which have crescendoed to this present inflection level in 2020, we perceive how crucial it’s to carry Antebellum to the broadest viewers doable, whereas additionally prioritizing well being and security. It’s our ardent hope that by sharing our movie broadly, each nationally and internationally, we are going to remodel the moviegoing expertise from residence into a real occasion.”

Though Antebellum has flown considerably beneath the radar in comparison with greater blockbusters like Tenet, Marvel Lady 1984, No Time to Die and Mulan, Lionsgate’s announcement concerning the movie is hardly a shock, given this week’s gorgeous resolution by Disney to make Mulan accessible as a premium launch by itself Disney+ streaming service and earlier PVOD releases by Common for films like The King of Staten Island.

It’s nonetheless a blow to main theater chains like AMC and Regal, that are planning to reopen later this month however — except for Tenet — are going through a dwindling lineup of recent movies with which to attract audiences again into seats.

The put up Antebellum To Bypass Theaters And Go Straight To PVOD appeared first on Den of Geek.



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