Amazon introduced a brand new coverage Wednesday requiring third-party sellers in its market to publicly show their names and addresses beginning Sept. 1. Geekwire reviews: The disclosure is already required in Europe, Japan, and Mexico. Amazon mentioned it’s updating its coverage to “guarantee there’s a constant baseline of vendor data to assist prospects make knowledgeable purchasing selections” in a letter to sellers. Amazon has been working to crack down on knockoff gross sales on its market for years, most lately forming an inside “Counterfeit Crimes Unit.” Regardless of spending greater than $500 million in 2019 to battle numerous types of fraud, counterfeits and faulty or unsafe merchandise proceed to be a problem for the corporate.
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